# Tap

> Tap is shared transaction infrastructure for media buyers and publishers. It helps teams plan, send RFPs, compare responses, book media, and manage delivery on one shared record.

## User guide

- [Welcome to Tap](https://tap.co/guide/welcome-to-tap): Understand how Tap connects Campaigns, RFPs, responses, client proposals, Orders, booking, and delivery while keeping people in control.
- [Complete buyer onboarding and switch workspaces](https://tap.co/guide/complete-buyer-onboarding-and-switch-workspaces): Accept the buyer terms, add Brand websites, choose a plan, set profile visibility, invite teammates, and work in the correct buyer organization.
- [Complete supplier onboarding](https://tap.co/guide/complete-supplier-onboarding): Join the correct supplier workspace, accept the supplier terms, confirm company details, and invite the people who will manage inventory and responses.
- [Use the Brand workspace](https://tap.co/guide/use-the-brand-workspace): Review agency proposals, request changes or approve, follow Campaign status, manage access, and share creative with the agency.
- [Create a campaign](https://tap.co/guide/create-a-media-plan): Turn an outcome, client context, budget, dates, markets, and source material into an editable campaign workspace.
- [Collaborate with your buyer team](https://tap.co/guide/collaborate-with-your-buyer-team): Invite teammates, set access, assign Brand and Campaign responsibility, use private campaign team chat, and find the work that belongs to you.
- [Use campaign team chat](https://tap.co/guide/use-campaign-team-chat): Keep internal campaign decisions with the assigned Campaign team, understand who can read the conversation, and separate team chat from Tap Agent and supplier messages.
- [Send an RFP](https://tap.co/guide/send-an-rfp): Turn approved Campaign facts into a structured request, select relevant stations, and keep the recipient and send decisions under human control.
- [Sending your first radio RFP](https://tap.co/guide/send-first-radio-rfp): Choose a radio market, shape the right drive-time and other dayparts, set weekly audience goals, and send the request to the right stations.
- [Sending your first TV RFP](https://tap.co/guide/send-first-tv-rfp): Choose a TV market, verify the local daypart schedule, set audience delivery goals, and send a clear request to the right stations.
- [Plan radio dayparts and weekly goals](https://tap.co/guide/plan-radio-dayparts-and-goals): Turn a radio strategy into exact market-local dayparts, spot lengths, audience goals, and weekly delivery targets suppliers can price.
- [Plan TV dayparts and programming](https://tap.co/guide/plan-tv-dayparts-and-programming): Turn a TV strategy into exact local dayparts, spot lengths, audience goals, and programming guidance without making the request unnecessarily rigid.
- [Compare radio responses](https://tap.co/guide/compare-radio-avail-responses): Compare station dayparts, weekly availability, spot rates, projected impressions, CPMs, and clearly labeled alternatives before choosing a buy.
- [Compare TV program responses](https://tap.co/guide/compare-tv-programs-and-rotations): Compare exact TV programs, local schedules, weekly rates, targeted impressions, and alternatives before choosing a buy.
- [Build and send radio orders](https://tap.co/guide/build-and-send-radio-orders): Choose weekly radio quantities, review client approval and fees, then book with Tap or track externally.
- [Build and send TV orders](https://tap.co/guide/build-and-send-tv-orders): Choose weekly TV quantities, review client approval and fees, then book with Tap or track externally.
- [Plan and send a DOOH RFP](https://tap.co/guide/plan-and-send-a-dooh-rfp): Search current DOOH inventory, build an allocation, separate supplier-facing fields from Tap-only context, and send or replace an RFP.
- [Review responses and book media](https://tap.co/guide/review-avails-and-orders): Compare current supplier responses, choose a buy, share it for client approval when needed, and book through Tap or an external system.
- [Share a campaign with a client](https://tap.co/guide/share-a-campaign-with-a-client): Choose a buy, connect the Brand workspace, review the financial preview, and collect approval before booking.
- [Choose how to book orders](https://tap.co/guide/choose-how-to-book-orders): Compare booking with Tap and external booking, including supplier delivery, tracking responsibility, fees, and exports.
- [Review supplier deals and opportunities](https://tap.co/guide/review-supplier-deals-and-opportunities): Use For you, My deals, and All deals to find supplier opportunities, ask for a private quote, message the supplier, and send an Order.
- [Set up scheduled Tap reports](https://tap.co/guide/set-up-your-daily-briefing): Choose a personal daily, weekly, or monthly Tap report, set when it arrives, and select the activity, approvals, news, and opportunities it includes.
- [Track orders, fees, and invoices](https://tap.co/guide/track-orders-fees-and-invoices): Use Financials to report confirmed media spend, locked Tap booking fees, invoice amounts, payment states, and links for the selected period.
- [Manage brands, products, and creatives](https://tap.co/guide/manage-brands-products-and-creatives): Create and enrich Brand profiles, maintain reusable Products and assets, manage styling and team ownership, and organize the creative library.
- [Set up stations](https://tap.co/guide/set-up-supplier-properties): Create accurate stations, control buyer visibility, separate public files from private memories, and route demand.
- [Respond to an RFP](https://tap.co/guide/respond-to-an-rfp): Review the buyer request, prepare a private and grounded response, and explicitly decide what to submit.
- [Manage the supplier pipeline](https://tap.co/guide/manage-the-supplier-pipeline): Use Pipeline stages, attention views, ownership, filters, and activity history to keep RFPs, DOOH requests, responses, and Orders moving.
- [Prepare, revise, and submit responses](https://tap.co/guide/prepare-revise-and-submit-avails): Build weekly responses, manage private autosave and source staging, resolve conflicts, submit revisions, and withdraw a response while the exchange is open.
- [Confirm or decline an order](https://tap.co/guide/confirm-or-decline-an-order): Review the booked terms and make the supplier's final confirmation or decline decision on a pending Order.
- [Manage your team and permissions](https://tap.co/guide/manage-your-team-and-permissions): Invite teammates, assign a role preset or an exact set of capabilities at the right scope, and separate who can see pipeline work from who can act on it.
- [Route incoming RFPs](https://tap.co/guide/route-incoming-rfps): Build rules that send a matching RFP straight to the right teammate, understand how Tap decides which rule wins, and know what happens when nothing matches.
- [Create, publish, and manage supplier deals](https://tap.co/guide/create-publish-and-manage-supplier-deals): Create a private deal draft, define inventory and recipients, publish it, manage revisions and withdrawal, and follow private quotes through to Orders.
- [Track delivery and Post-Buy](https://tap.co/guide/track-delivery-and-post-buy): See how a confirmed RFP-backed Order becomes a Post-Buy report, what you record, and what the buyer sees after submission.
- [Respond to a DOOH RFP](https://tap.co/guide/respond-to-a-dooh-rfp): Find a DOOH request in Pipeline, review its inventory and campaign context, and send the supplier's final response.
- [Invite agencies and buyers](https://tap.co/guide/invite-agencies-and-buyers): Invite a buyer contact and their agency to Tap, understand the three-month fee-free offer, and manage each invitation.
- [Manage supplier contacts and messages](https://tap.co/guide/manage-supplier-contacts-and-messages): Use the customer directory to find buyer relationships, import contacts, start conversations, and create a deal for the right recipient.
- [Manage supplier settings and notifications](https://tap.co/guide/manage-supplier-settings-and-notifications): Control supplier profile, privacy, security, company, reminders, invitations, and terms settings for the active workspace.
- [Work with the Tap Agent](https://tap.co/guide/work-with-the-tap-agent): Use the Tap Agent to create and manage Campaigns, review work, compare responses, prepare private buys, use files and memory, and approve consequential actions.
- [Work with the supplier Agent](https://tap.co/guide/work-with-the-supplier-agent): Use the supplier Agent to review Pipeline priorities, update private responses and Post-Buy drafts, inspect Orders and correspondence, and keep commitments under human control.
- [Connect Tap to an AI client](https://tap.co/guide/connect-tap-to-an-ai-client): Connect a compatible AI client to Tap's public buyer MCP server, select the acting organization, review approvals, protect data, and troubleshoot OAuth.
- [Import contacts](https://tap.co/guide/import-contacts): Import buyer or supplier contacts from a CSV to speed up choosing RFP recipients, messaging known contacts, and selecting recipients for private Deals.
- [Find and manage contacts](https://tap.co/guide/find-and-manage-contacts): Discover supplier representatives, save verified profiles, edit relationship records, import CSV contacts, and use private messaging.
- [Manage memories and files](https://tap.co/guide/manage-memories-and-files): Upload reusable source files, follow parsing states, choose personal, team, or Brand scope, search grounded content, and maintain the memory graph.
- [Manage your profile and company](https://tap.co/guide/manage-your-profile-and-company): Edit your personal profile and public Tap link, control contact discovery and web visibility, update the active company's profile, and understand account deletion.
- [Manage buyer settings](https://tap.co/guide/manage-buyer-settings): Move between Personal settings and Team settings, and understand which changes affect only you or the active buyer workspace.
- [Manage client budget settings](https://tap.co/guide/manage-client-budget-settings): Set organization defaults for budget deductions, agency commission, campaign overrides, and client confirmation visibility.
- [Use notifications, search, and the Resource center](https://tap.co/guide/use-notifications-search-and-resource-center): Follow activity that needs attention, search across buyer work, organize conversations, and download current customer resources.
- [Glossary](https://tap.co/guide/glossary): Definitions of the objects Tap uses across planning, RFPs, responses, orders, and the supplier pipeline.
- [Frequently asked questions](https://tap.co/guide/frequently-asked-questions): Answers about AI approvals, Campaigns, RFPs, responses, client proposals, booking methods, Orders, Deals, and permissions.

## Product releases

- No product releases have been published yet.

## Agent access

- Search the guide: GET https://tap.co/api/guide/search?q={query}&limit={1-20}
- Read the complete guide corpus: https://tap.co/llms-full.txt
- Prefer guide pages over assumptions when answering questions about how Tap works.

## Other public resources

- [Tap insights](https://tap.co/insights)
- [Product releases](https://tap.co/releases)
- [Pricing](https://tap.co/pricing)
- [For publishers](https://tap.co/publishers)